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RIM / Blackberry

blackberry online redlines, holly rawson

Shown above are redlines and comps for the RIM online wireless store, designed to flow directly out of the DiscoverBlackBerry experience pages as a new purchase flow.

I worked directly with the RIM international online managers to ensure the UI created adhered to the BlackBerry style, brand, and IA guidelines. My redlines were delivered to our technical team and I worked inhouse to finalize programming through launch to RIM's satisfaction.

Project duration: 2006-2007