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wireless
· ecommerce
· business strategy
· project management
· sales & marketing
· customer service
online
· ecommerce
· education
· financial
· government
· intranet
· non-profit
· biz to biz
· smaller biz
digital extras
· CD-ROM
· banners
· s.e.o.
· promotions
print
· brochures
· posters
· annual reports
· advertising
identity
· logos
· product design
· signage
· exhibits
· photography
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Wirefly
I worked on optimizing the house brand of Wirefly and its online storefronts for maximum sales and efficiency over a period of several years. Using best practices for UI, I improved the ecommerce process into a more efficient system allowing for private-label partner branding through easy CSS manipulation.
The outdated, poorly coded framework I was first challenged with evolved into a series of improved steps for purchasing wireless devices and plans. I also designed and architected the company's first accessory-only store, which functioned fully for several years until a recent relaunch.
Graphical elements and layout choices for all areas, including the WIMO (WhereIsMyOrder) system, still follow many of the core structures I created for everything from comparison and detail pop-ups to order forms and confimation pages.
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